6 Simple Tips to Improve Your Website
Your website is the face of your business. It's the first thing people see when they search for you online, and it's the first place potential customers visit to learn more about what you have to offer. That's why it's so important to make sure your website is looking its best! In this blog post, we will discuss six simple tips that will help improve your website design and SEO. Follow these tips and you'll be on your way to having a website that looks great and ranks high in search engine results pages!
1. Refresh your website design
If your website is looking a little outdated, one of the best things you can do is give it a fresh coat of paint. This could be a new colour scheme that reflects your brand and makes your website more visually appealing. You should also consider updating your website's design to make it more modern and user-friendly.
This can be as simple as adding new visuals or changing the layout of your website. By updating your website's design, you'll make it more appealing to both potential and existing customers. This can lead to an increase in website traffic and conversions!
One of the quickest and easiest ways to improve your website's design is by using high-quality images. Not only do good images make your website look more professional, but they also help to engage your visitors and keep them on your page longer. Make sure to choose images that are optimised/compressed so that you don't sacrifice any website load speeds - which is important for user experience and SEO.
2. Refine your user experience (UX)
It's also important to make sure your website is easy to navigate. Visitors should be able to find what they're looking for quickly and easily. If your website is difficult to navigate, people will likely leave without taking the time to explore all that you have to offer.
To improve your website's UX, you should consider simplifying your navigation menus, removing unnecessary elements that may distract your users and making sure all of your website's pages are easy to find. You should have clear call to actions, so that your users understand how to purchase your product or get in touch with you. You can also test different designs with real users to see which ones work best, this is known as A/B Testing.
For more information on UX and UI, check out our recent blog post here.
3. Posting high-quality and user-friendly content
Make sure all of the content on your website is high quality and relevant to what you do. Search engines favour websites with well-written, informative content, so it's important to make sure your website has plenty of it. If you don't have time to write all of the content yourself, consider hiring a freelance copywriter to help you out.
Your website's content should also be user-friendly. This means it should be easy to read and understand. Use short paragraphs, clear headings and simple language to make your website's content as user-friendly as possible.
4. Search Engine Optimisation (SEO) Techniques
In addition to high-quality content, your website also needs to be optimised for search engines. This means including relevant keywords in your website's titles and descriptions. It also means making sure your website's code is clean and well-organised. A website that is easy for search engine crawlers to understand will rank higher than one that isn't across Google and similar platforms. If you want to dive deeper into technical SEO check this out.
There are a number of other SEO techniques you can use to improve your website's ranking. These include link building, social media marketing and creating an XML sitemap.
5. Generate an audience for the website
If you want people to visit your website, you need to promote it! Make sure your website's URL is included in all of your marketing materials, such as business cards, flyers etc. You can also promote your website through social media and online directories to help drive traffic.
By generating an audience for your website, you'll increase website traffic and improve your chances of making conversions. It also helps create a sales funnel that keeps potential customers interacting with your brand.
6. It's a process, the best websites are continuous projects
Last but not least, always keep your website up to date. Add new content regularly, and make sure all of the information on your website is accurate and up-to-date. A stale website will likely result in decreased traffic and fewer customers.
By continuously working on your website, you'll ensure it remains relevant and user-friendly. It will also help show search engine crawlers your website is actively promoting new content, improving your SEO in the process.
Following these tips will help improve your website design, user experience and SEO, resulting in a more successful online platform for your business! Combining all of these elements, alongside a strong digital marketing strategy will see your business thrive in the online space.
madeby.studio offer digital and brand strategy sessions for clients across a range of sectors to boost their online presence. You can take a look at some of our recent projects here to get an idea of the results that can be achieved through these tips. For more information on how to improve your website, we'd love to have a chat. Feel free to drop us a message today!