Ever fancied gravy infused beer? Well Wavy Gravy is here!

Ever fancied gravy infused beer? Well Wavy Gravy is here!
October 6th, 2021 | 2 minute read

So this week marks the beginning of Oktoberfest here in Leeds so we thought we’d have a little fun with it...

We got our creative juices flowing and thought to ourselves, what can the north bring to this famous German celebration? Yes you guessed it. Gravy. Wavy Gravy is exactly what it says on the tin. A gravy infused beer which can be used to turn your average roast into a boozy banquet. So here we present the three iconic flavours Buzzed Beef, Tipsy Turkey and Plastered Plants all of which are made to get you waved. 

P.S. These are not actually for sale, even though we all wish they were.

Background

During one of our hack days here at madeby.studio we came across the idea for wavy gravy which sparked an immediate interest for all of us. Our Junior Digital Designer Mia has quite the passion for illustration so we let her creative juices run with this one!

We wanted Wavy Gravy to be a fun, playful brand with a quirky style of illustration. The illustrations feature a number of abstract figures dancing around aiming to connote the jolly wavy feeling you get when drinking Wavy Gravy. The colour palette was decided to give a similar effect, taking inspiration from vintage psychedelic artwork giving the brand a groovy modern aesthetic made to stand out on the shelves. 

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