What you need to know about User Interface and User Experience Design? (UI/UX)
What is UI and UX?
User experience and User Interface are often overlooked when it comes to website design. After all, there are so many other factors that can impact your conversion rate! However, UI and UX play an integral role in the success of your site. Successful UI and UX will help you appeal to both customers and Google alike. It's not just about following trends or making things look pretty - UI/UX is a science with proven strategies for improving conversions across the board!
UI and UX have been around for a long time, but they've only recently become popular buzzwords. The term "User Interface" was first coined in the early days of computing, when most users were programmers or technicians. UI was used to describe the way that the user interacted with the machine.
The term "User Experience" wasn't coined until the late 1990s, when it became clear that UI wasn't enough. Good UI is important, but if the user doesn't have a good experience using your site, they won't come back.
Why do I need UI/UX?
When it comes to making a good impression on your customers, UI is key. If your website looks dated or unpolished, customers will be less likely to trust you. They may even think that your company is unprofessional or low-quality.
Good UI can also help you rank higher in Google. Recent studies have shown that UI is one of the factors that Google takes into account when ranking websites. If your website has good UI, it will be more likely to appear at the top of search results pages.
User Experience is just as important as UI. If your website is difficult to use or doesn't look appealing, customers will be frustrated and won't stick around for long.
Good UX can also help you convert more visitors into customers. Forrester Research found that a well-crafted user interface can increase the conversion rate of your website by up to 200% and an improve user experience design can boost conversion rates up to 400%.
What to consider when designing UI/UX
There are a few things to keep in mind when designing UI/UX:
Make sure that your UI is consistent across all devices. Customers should be able to use your site on any device, regardless of the size or type.
Use familiar design patterns. Customers should be able to navigate your website without having to learn new tricks.
Keep things simple. Don't overload customers with too much information or too many options.
Make sure that your UI is responsive. Customers should be able to use your website on any device, regardless of the size or type.
Follow web design trends. Keep your website looking fresh and up-to-date.
UI/UX best practices
There are a few UI/UX best practices that you should keep in mind when designing your website:
Use clear and concise text. Don't make customers work to figure out what you're trying to say.
Use easy-to-read fonts. don't use tiny fonts or hard-to-read typefaces.
Make sure buttons are clearly labelled. Don't make customers guess what a button does. Our recent project for Choose Your Charger is great example of an effective user journey.
Use positive reinforcement. Make sure your UI is encouraging and positive.
Use images sparingly. Don't use too many images or graphics, as they can slow down your website.
Use animations carefully. Animations can be fun and engaging, but use them sparingly to avoid overwhelming customers.
Make sure that you test your website on different devices and browsers to make sure it looks and works the way you want it to. Take a look at our recent build for My Leadership Strengths how we created a fully responsive UI/UX.
UI/UX is an important part of website design, but it's often overlooked. By following these tips, you can create a UI/UX that will drive traffic and conversions.
So what does the future hold for UI and UX? As more and more people use mobile devices, UI/UX will become even more important. In fact, recent studies have shown that over 65% of all web traffic now comes from mobile devices. This is why it's so important to make sure that your website is responsive - customers should be able to use it on any device, regardless of the size or type.
In addition, as more and more businesses move online, the importance of UI/UX will continue to grow. If you want your business to succeed online, you need a website that looks good and works well. By investing in good UI/UX design, you can ensure that your website stands out from the competition and appeals to your target audience.