Modernising brand image for tech-focused marketing
Chapter & Fable
Something we value most of all at madeby.studio is our commitment to not only producing impactful design and eye-catching creative outcomes, but ensuring that those outcomes are meaningful to the vision of our clients and their audience. This all begins with a clear, structured brand strategy. Producing this strategy is where the process of helping your brand stand out begins. We aim to work closely with you to find the most effective path towards taking your business to the next level.
First, we endeavour to establish the values that will be at the core of your brand. What the purpose of your brand is, what the brand stands for and what the brand wants to achieve. Have these already been established? Great! We can work with you to begin implementing these values into the creative side of the branding process. If not, that’s okay too; we can work with you to make informed decisions on these core elements based on your vision and your intended audience. We also ensure that your brand has a distinct place within the competitive landscape. Assessing the offering of the market sector using thorough competitor analysis can truly help your brand and your business set itself apart from the rest.
Once these core elements have been fully realised, we continue to work alongside you to set out a clear creative strategy that uses the full potential of what your brand could be. This includes setting out the messages you want to convey and how we are going to go about putting these messaging pillars into action. We achieve this through methods such as branding, tone of voice, user experience and online presence. We can also factor in how you will make your voice heard through search engine optimisation and analytics. All of this comes together to provide you and us with a clear set of goals and a creative path to subsequently follow.