Modernising brand image for tech-focused marketing
Chapter & Fable
A lot of elements go into making a cohesive and effective brand identity. Our goal is to use all that we know about your business and your vision to plan which elements will work best for you. Then we use our design skills and acumen to create a complete brand identity that will demand attention. Whether you’re just looking for a refresh of an existing brand or an all-new identity system that functions across any medium - we’ll work together to make something special.
It begins with a clear brand strategy; a direction with which to keep your ideas and goals at the heart of what we produce. We understand that you may have your own creative vision that you want to implement too - perfect, we’d love to hear it! Bringing all these concepts together and refining them into a select few logo options allows you to see which best fits the vision of your brand. Once we’ve discussed the preferred route forward, we aim to expand your brand into a cohesive experience for your audience. The concept will be adapted to a variety of solutions such as brand stationery and marketing collateral as well as summarised within a bespoke set of brand guidelines. We take into account which decisions will produce the best business results at every stage of the design process. This includes how to stand out from competitors, what appeals most to your audience and how the brand can be adapted into any form of communication.
Our main aim is to create an identity that is distinctive no matter where it appears. In addition to this, our ability to produce imaginative digital solutions means your brand will be more versatile and digital-ready than ever before. We love nothing more than seeing your brand come together and continuing to work with you to provide a truly unique brand experience.