Keeping construction sites safe


the brief

The Construction Industry Training Academy (CITA) deliver the highest standard of construction training courses for the industry. Creating a positive impact on safety and efficiency on construction sites across the UK, by providing workforces with outstanding plant and safety training. We were tasked with creating a new online platform and brand identity that would create a new revenue stream and attract external trainees into the business.

  • Branding
  • Website Design

analysing the market

Our journey with CITA started with a collaborative effort to fully immerse ourselves within the market. Through extensive market research and competitor analysis, we were able to create a brand strategy that would excel CITA into being a market leader in construction training.

redeveloping the brand

The CITA logo is a stripped back simple mark to reflect CITA’s mission to deliver clear, easy to understand training to the construction industry. The lowercase logotype embodies the calm and professional feeling when walking into the CITA training academy. We rolled this ideology out across the website - simple and easy user experience matched with minimalist design. This maximised the opportunity to convert leads while remaining on brand.