Diamedica
Building a lead-generating, low resource, globalised website.
The Brief
Diamedica is the market leader in safe and affordable anaesthetic equipment for low-resource environments.
On a humanitarian mission to provide life-saving sustainable healthcare devices to areas of limited logistical support, Diamedica needed to digitally transform their online experience to improve their product quoteflow and expand their international market share.
MedTech
Website
UI/UX
Project Highlights
50.8% increase in customer enquiries
Performance score 95%
Web Accessibility score 100%
Best Practises score 100%
Multilingual and market-specific
Low-resource solutions for harsh environments
Seamless language switching
Partnered with major international NGOs and distributors, a well-designed language switch option was top priority to support healthcare providers and connect with their global audience. A multisite digital solution was essential to reinforce Diamedica’s branding across different countries.
During our discovery session, our stakeholder analysis identified that a French website would elevate community and customer connection, attract traffic and retain existing stakeholders. Our team developed a seamless language switching feature to improve user experience for website visitors. Throughout the development process, we continuously ran accessibility audits to ensure Diamedica’s solution was inclusive in over 80 countries. This resulted in a 100% score for web accessibility.
Best fit solution
Our research showed that the biggest factor of user satisfaction is the speed of website response.
Our primary goal was to craft a low-resource digital solution, optimised to perform efficiently in low and middle-income countries with poor online and digital access. By reducing bloat, our user-centric solution overcame widespread bandwidth barriers, ensuring Diamedica’s website worked effectively over low internet speeds without compromising on design and functionality. This allowed Diamedica to enhance their user experience through an attractive, responsive and easy to navigate design, while maintaining our client’s moral integrity for technological inclusivity.
Replatforming from WordPress to Statamic
Your website should evolve with your business.
We recommend to all our clients to make a strategic transition to a more cost-efficient, highly adaptable and safer CMS platform like Statamic. To kickstart Diamedica’s digital transformation, we migrated our client’s WordPress website to Statamic. This enabled our team to craft a bespoke website tailored to the needs of Diamedica’s audience. With ongoing support from our team, switching to Statamic allows Diamedica to easily customise and improve their website to help serve their community better than ever before.
The project from start to finish was not only streamline but far exceeded my expectations. Both Sam and Matt pride themselves on providing clear, effective communication from the outset and throughout - delivering timely responses, clear direction and all the tools for us to be able to convey our feedback in the most simplified and accessible way. This alone made the process considerably less stressful, allowing us more time to get more creative!
Kerrie Anson
Sales and Marketing Coordinator for Diamedica UK Ltd
Streamlined quoting
Websites aren’t just built for users, they’re designed to improve your business workflow.
Moving away from cold lead call backs, madeby.studio digitally transformed Diamedica’s practices by automating product quoteflows to reduce back end manual labour and the accuracy of sales quotes. This allowed Diamedica to reduce operational costs whilst eliminating errors and data loss throughout Diamedica’s ongoing plans to scale.
With further automation and the reconstruction of marketing processes, increased levels of efficiency enabled Diamedica to reallocate their attention to other areas beneficial toward their mission.
The team clearly have exceptional talents when it comes to producing high quality visual design. They are experts in their field, and it showed! We are extremely happy with the outcome of the website not only visually but the entire package including all back-end aspects that have been carefully considered to ensure our website is optimised and delivering the best results. Thank you to the team at madeby.studio!
Kerrie Anson
Sales and Marketing Coordinator for Diamedica UK Ltd