Sustainability

Our sustainability

At madeby.studio, sustainability isn’t an after thought. It's integral to how we think, work, and grow.

We’re a Carbon Negative^† agency, and we treat sustainability as a priority in every decision.

Digital Sustainability

What's is digital sustainability?

Digital sustainability is about creating products that are efficient, scalable, and environmentally responsible.

It’s not about assumptions. It’s about deliberate choices. Balancing performance, usability, and carbon impact at every stage.

Our approach includes:

Using low-bloat frameworks to reduce unnecessary resource use
Prioritising speed, accessibility, and scalability from the outset
Minimising data transfer and digital waste
Embedding sustainability principles across design, development, delivery and the infrastructure that hosts our solutions

Not every decision leads to a lower footprint in isolation. But every one is made with clarity, intent, and long-term responsibility in mind.

Practises

Our sustainable practises

Low-carbon website design & development

Fast, scalable platforms built with efficient code and forward-thinking architecture.

Climate conscious strategy & marketing

Amplifying our partners sustainability values through campaigns and targeted content.

Accredited Green Software Practitioners

Our developers are certified by the Linux Foundation in sustainable software practices.

Sustainable UI/UX and accessibility

Mobile-first, inclusive design that reduces load and improves experience, inline with WCAG2.2 principles.

Verified 'Green' website hosting and servers

Accredited green website hosting infrastructure that scales without sacrificing performance.

Build for longevity and scalability

Future-ready platforms designed to evolve with your business reducing long-term technical debt.

Green Web Hosting

madeby.cloud Hosting

After launch, your site runs on madeby.cloud, a fully managed platform built for efficiency, uptime, and low-impact hosting.

Powered by 100% renewable energy and Green Web Foundation–accredited, it delivers fast, scalable infrastructure designed to support your performance and climate goals.

Unlike traditional hosting, madeby.cloud isolates your site from single-server risks, reduces downtime, and helps minimise environmental impact. Every environment is monitored, maintained, and optimised for long-term security and efficiency.

Our carbon commitments

We’re proud to operate as a Carbon Negative† digital agency, meaning we offset more CO₂ than we produce across our operations and team activity.

Through our partnership with Make It Wild, a UK-based biodiversity and reforestation organisation. We fund native tree planting, woodland restoration, and community-led conservation projects.

This forms part of our wider Carbon Reduction Plan, where we’ve committed to:

Support biodiversity-first woodland creation in protected UK reserves
Fund local rewilding and reforestation projects
Track and offset emissions annually as part of our broader Carbon Reduction Plan

We’ve committed to reaching Net Zero by 2045, with a targeted 24% reduction by 2030.

Our footprint is already small, which makes every percentage point harder-earned, but no less important.

† Carbon negative refers to a state in which an organisation removes more carbon dioxide (CO₂) from the atmosphere than it emits through its activities.

Building communities: GreenTech Gathering

That’s why we founded GreenTech Gathering, a leading clean tech networking community in the North.

Through in-person events and expert-led sessions, we connect innovators, investors, and change makers shaping the future of climate tech.

Connect people solving real problems
Share ideas that spark meaningful progress
Accelerate environmental innovation through collaboration

Our deep involvement in the sector gives us a clear view of the landscape. This, combined with the strength of our network, means we’re able to support our clients and the local authority with insight, access, and opportunities that go beyond what most agencies can offer.

Why work with a climate conscious digital agency?

You don’t have to choose between performance and purpose. At madeby.studio we give you both, supporting your business goals and the environment.

High-performance websites built to drive growth and conversions
Sustainability principles integrated throughout the development process
A team focused on transparency and meaningful outcomes
Strategic thinking that supports your results and the environment

The Future

Our broader commitments

Our own journey continues. We’re progressing an operational sustainability roadmap that includes:

In progress

B Corp Certification

We’re pursuing B Corp status to independently validate our commitment to balancing profit with social and environmental purpose.

Under consideration

EcoVadis Assessment

We’re exploring EcoVadis to benchmark our environmental and ethical performance across our supply chain.

Under consideration

ISO 14001 Certification

We’re assessing ISO 14001 to formalise how we manage and improve our environmental impact as we grow.

Get in Touch

Get in touch

Want to talk sustainability?

We’re open to chats with other businesses who are navigating similar journeys. Sharing insights, collaborating on new ideas, and learning from others is what drives positive growth.

Let's Talk