A sustainable website (Also known as a low-carbon website) is designed to use less energy without compromising on performance. This means writing efficient code, serving optimised images and assets, and using green hosting providers powered by renewable energy. A sustainable approach also avoids unnecessary plugins or bloated frameworks, which often slow sites down and increase energy consumption. The result is a website that not only runs faster and costs less to maintain, but also produces significantly lower carbon emissions.
Websites
Low-carbon websites that power growth
Why does your website matter?
Too many businesses are held back by sluggish websites, clunky CMS platforms, or endless technical debt. The result?
Slow loading times causing frustration.
Lost revenue from poor conversion rates.
Hours wasted maintaining broken systems.
Increased energy use and unnecessary carbon emissions.
Every oversized image and bloated line of code slows your website, impacts search rankings, frustrates users, and increases your footprint.
We build lean, lightning-fast platforms using sustainable development principles so you scale your success without scaling your emissions.
Approach
Our development approach
Our websites are crafted for performance. Optimised for people, search engines, and built to be kinder to the planet.
Sustainable by design
We do more with less. We make intentional and inclusive design choices that strengthen your brand and communicate your values.
Made for tomorrow
Built with performance in mind. Our websites are custom-built, giving your users a faster experience with more choice and flexibility.
Built with you
Long-term partners who work with you at every step. Grow your digital presence with meaningful data that aligns with your goals.
Built to perform, designed to last
From semantic HTML and responsive frameworks to SEO foundations and Core Web Vitals optimisation. We build digital platforms that perform beautifully, front and back.
This isn’t just development. It’s engineering for growth. For sustainability. For resilience.
Benefits
The benefits of low-carbon website development
Our approach delivers tangible results. Every line of code is written for speed, discoverability, and a lighter environmental footprint.
Speed & Efficiency
Faster load times that improve SEO/GEO, user experience, and conversion rates.
Total Control
User-friendly CMS platforms like Statamic, tailored to your team’s workflow.
Future-Proof Scalability
Add features, integrate APIs, and expand globally without starting from scratch.
Greener Platforms
Lower carbon emissions through efficient coding and sustainable hosting.
Improved Security
Clean code and modern frameworks that keep your business and your users safe.
Reduced Costs
Efficient, scalable builds that reduce overheads and costly rebuilds.
We don’t just build websites. We create scalable platforms to drive performance and reduce impact.
Built for Impact
Performance, by design
Our sites are built for performance, accessibility, and sustainability. Fast to load, simple to manage, and ready to scale with your business.
01
Clean, Lean, Efficient Code
Every line of code is written with purpose. By stripping out bloat and following green development principles, we deliver websites that load faster, rank higher, and consume less energy.
02
Speed, SEO & Accessibility
A high-performing website isn’t just fast. It’s discoverable and usable for everyone. From semantic HTML to Core Web Vitals optimisation, we build SEO foundations that improve rankings and visibility.
03
Seamless CMS Management
We believe your website should work for your team, not the other way around. That’s why we tailor CMS solutions like Statamic to your needs. Simple to use, flexible to scale, and free from unnecessary complexity.
04
Scalable Architecture
Growth shouldn’t mean starting from scratch. Our platforms are engineered with scalability built in ready to handle new features, integrations, and even international expansion without costly rebuilds.
05
Green Web Hosting
After launch, your system runs on madeby.cloud. Our accredited 100% renewable energy powered hosting, it delivers fast, scalable infrastructure designed to support performance and climate goals.
Testimonials
What our clients say about us
As part of my work, I really value their sustainability-focused hosting, low data usage and carbon neutrality of web designers. When the opportunity came up to finally use madeby.studio to develop a project website that was focused on decarbonisation, my choice was very clear. They not only understood our vision but elevated it with their technical expertise, creativity, and attention to detail. The end result was a sleek, responsive, and high-performing website that exceeded our expectations – and has all the sustainability credentials.
Michaela Lindridge
Head of ESG , Severfield
As part of my work, I really value their sustainability-focused hosting, low data usage and carbon neutrality of web designers. When the opportunity came up to finally use madeby.studio to develop a project website that was focused on decarbonisation, my choice was very clear. They not only understood our vision but elevated it with their technical expertise, creativity, and attention to detail. The end result was a sleek, responsive, and high-performing website that exceeded our expectations – and has all the sustainability credentials.
Michaela Lindridge
Head of ESG , Severfield
We’re really pleased with how the website turned out, it reflects who we are and where we’re going as a business. The creative work was clean, clear and met the brief, and the focus on sustainability aligned with our mission as a business. Communication throughout was spot on, and the early workshops helped get everyone aligned. It’s already proving to be a valuable tool for the business. We see this as the start of a strong ongoing partnership.
Gary Scaife
Managing Director , Clearworld
Sam, Matt and the team did an excellent job in providing us with regular contact throughout our project - and were always honest, up-front and regularly keeping us in the loop of any developments in the migration of our website. They also went above and beyond to put into place best business practices for our website. Couldn't recommend them enough!
Jamie Tough
Marketing Executive , AneticAid
Work
Featured case studies
Don't just take our word for it, take a look at some of our recent website design and development projects.
FAQs
Website development FAQs
What makes a website sustainable?
How does website speed affect SEO and conversions?
Website speed is one of the biggest factors in how your site performs online. Search engines like Google reward fast-loading websites with better rankings because they know speed improves user experience. Visitors are far more likely to stay on your site, view multiple pages, and complete purchases when it loads quickly. Even a one-second delay can cause a measurable drop in conversion rates. Faster sites also use less bandwidth, which reduces hosting costs and energy use. In short, speed impacts everything: your visibility, your user satisfaction, your conversion rates, and even your carbon footprint.
Which CMS platforms do you work with?
We often recommend Statamic as a content management system because it is lightweight, secure, and built for speed. Unlike more bloated CMS platforms, Statamic avoids unnecessary complexity, which means faster load times, lower maintenance, and better long-term scalability. However, we don’t take a one-size-fits-all approach. For some businesses, we integrate with other CMS solutions, such as Wordpress and Craft, depending on existing infrastructure, team familiarity, or specific requirements. Our goal is always the same: to give your team a CMS that is easy to use, empowers content updates without developer input, and can grow with your business.
Can my website grow with my business?
Yes. Scalability is one of the most important aspects of how we build. Too many businesses are stuck with websites that need a full rebuild whenever they want to add new features, tools, or markets. We design platforms that are modular and flexible, meaning you can roll out new integrations, expand internationally, or introduce new digital services without costly redevelopment. This future-proof approach not only saves money and time but also ensures your website remains a driver of growth, not a barrier to it.
Can you integrate with our existing systems?
Yes. We regularly integrate systems with tools like Sage, Xero, HubSpot, and mailing list platforms such as Mailchimp or Mailerlite. Whether it’s a CRM, ERP, finance, or email marketing system, we use APIs or custom connectors to ensure everything works together, streamlining workflows, reducing manual input, and keeping your data in sync.
How do you ensure your websites are accessible?
Accessibility is a core part of our development process, not an add-on. We follow WCAG guidelines to make sure websites are usable by everyone, including people with disabilities. This includes designing with clear contrasts, providing text alternatives for images, and ensuring navigation works seamlessly with screen readers. We also test across different devices and browsers to ensure no one is excluded. The benefits of accessibility go beyond compliance: inclusive websites and applications reach more people, improve user satisfaction, and demonstrate a commitment to social responsibility that today’s audiences expect.
How do you measure the impact of your websites?
We believe a website should deliver measurable results. After launch, we help clients track key metrics such as SEO rankings, organic traffic, and conversion rates to understand the commercial impact. We also measure engagement levels, how long people stay, how many pages they view, and how smoothly they move through your site. On the sustainability side, we calculate the digital carbon footprint of your website and show how our lean coding and hosting choices have reduced emissions. This combination of commercial and environmental reporting gives you a clear picture of performance across the board.
Do you provide ongoing website support after launch?
Yes. Launching your website is just the beginning. We provide ongoing technical support, security updates, and performance optimisation to make sure your platform continues to deliver value. As your business evolves, we can add new features, integrate third-party tools, or adapt your site to new markets. We also continue monitoring speed, SEO, and sustainability metrics so you can see how your platform is performing over time. Many of our clients see us as long-term partners, helping them continuously improve and adapt rather than just deliver a one-off project.
What industries do you work with?
We work with ambitious, purpose-driven businesses across a range of sectors, including climate technology, green technology, manufacturing, construction and sustainability conscious organisations. What unites them is the desire to scale with a digital platform that combines performance with environmental responsibility. Because our approach is tailored and scalable, we adapt to the unique needs of each sector, whether that’s handling large volumes of e-commerce transactions, building trust in a user base, or helping sustainable brands showcase their impact. For us, it’s less about industry and more about working with businesses that want to grow while making a positive difference.