APIs & Integrations

Streamline business operations through system integrations

Disconnected systems slow you down. Streamline your business operations with smart integrations that eliminate friction, connect your data, and create the foundations for scalable growth.

The cost of disconnected systems

Disconnected systems don’t just slow things down They drain time, create friction, and block growth. From clunky customer experiences to inefficient operations, these hidden costs stack up quickly.

  • Manual workarounds that drain time and increase the risk of error.

  • Inconsistent data across departments, platforms, or reports.

  • Frustrating customer experiences due to missing or delayed information.

  • Inefficient workflows that slow teams down and create bottlenecks.

  • Missed opportunities because your systems can’t adapt fast enough.

We help ambitious teams streamline operations by connecting CRMs, ERPs and marketing tools. This means automated workflows and stronger digital foundations to move faster, scale smarter and grow sustainably.

Approach

Our integration approach

We don’t just plug things in. We take a systems-thinking approach to build efficient connections that reduce overheads, unlock automation, and prepare your business for scale.

Seamless by design

Your systems should work together. We build APIs and integrations to sync data, streamline processes, and reduce manual input.

Built around you

We integrate what matters to you. From CRMs like HubSpot and Salesforce to platforms like Xero, Sage, and Mailchimp.

Engineered for growth

Whether you’re adding new tools or expanding into new markets, our integrations scale with your ambitions.

Man showing an idea

Connected systems. Smarter outcomes.

From CRMs and ERPs to marketing platforms and inventory systems, we build integrations that eliminate bottlenecks and create better customer and team experiences. We work with tools like:

  • Sage, Xero, QuickBooksm NetSuite

  • HubSpot, Mailchimp, Campaign Monitor

  • Stripe, Shopify, Klaviyo

  • Custom APIs, internal platforms, and legacy systems

Whether you need to sync financial data, automate lead flows, or connect multiple systems into one dashboard, we make it seamless.

Benefits

Benefits of a connected digital ecosystem through APIs & integrations

When your systems work together, everything works better. Integrations eliminate friction, reduce overheads, and unlock smarter, faster ways to grow, without adding complexity.

Streamline operations

Automate repetitive tasks, cut friction, and free up time for the work that matters.

Smarter decisions, faster

Real-time data and reporting from connected systems. No guesswork, no delays.

Future-proof scalability

Modular and flexible builds that grow with your business.

Greener platforms

Lower carbon emissions through efficient coding and sustainable hosting.

Improved security

Clean code and modern frameworks that keep your business and your users safe.

Reduced costs

Efficient, scalable builds that reduce overheads and costly rebuilds

We connect your digital systems so they work together. Not just technically, but strategically.

Built for impact

Integrations that unlock growth

Our integration work is rooted in your business goals, not just your tech stack. We build APIs and systems designed for scale, sustainability, and long-term value.

01

Custom API development

We build bespoke APIs that securely connect your systems, enabling seamless data exchange and scalable operations.

02

Third-party integrations

From CRMs and ERPs to marketing and payments, we connect the tools your business relies on to keep systems and data working together.

03

Solving real world problems

We design and develop custom integrations that solve real problems, streamline workflows, and scale with your business.

04

Scalable architecture

Our platforms are built to scale, ready for new features, integrations, and growth without costly rebuilds.

05

Green web hosting

After launch, your site runs on madeby.cloud, our fast and scalable hosting powered by 100% renewable energy.

Testimonials

What our clients say about us

Headshot of Michaela Lindridge

Michaela Lindridge

Head of ESG, Severfield

Gary Scaife headshot

Gary Scaife

Managing Director, Clearworld

Headshot of Jamie Tough

Jamie Tough

Marketing Executive, AneticAid

FAQs

APIs & integrations FAQs

Can you integrate with our existing systems?

Yes. We regularly integrate systems with tools like Sage, Xero, HubSpot, and mailing list platforms such as Mailchimp or Mailerlite. Whether it’s a CRM, ERP, finance, or email marketing system, we use APIs or custom connectors to ensure everything works together, streamlining workflows, reducing manual input, and keeping your data in sync.

Which CMS platforms do you work with?

We often recommend Statamic as a content management system because it is lightweight, secure, and built for speed. Unlike more bloated CMS platforms, Statamic avoids unnecessary complexity, which means faster load times, lower maintenance, and better long-term scalability.

However, we don’t take a one-size-fits-all approach. For some businesses, we work with other CMS solutions, such as Wordpress and Craft, depending on existing infrastructure, team familiarity, or specific requirements. Our goal is always the same: to give your team a CMS that is easy to use, empowers content updates without developer input, and can grow with your business.

Will integrations affect my website’s speed or SEO?

Not when done right. Our approach ensures integrations are efficient, asynchronous where needed, and don’t bloat your site. In fact, by automating processes and syncing data intelligently, they can actually improve speed and content accuracy, both of which benefit SEO and user experience.

What if I need to change tools later?

That’s exactly why we build with flexibility in mind. Our modular development means you can add, remove, or replace integrated tools without needing to overhaul your whole website.

Can you replace manual processes with automation?

Manual workarounds are often a sign that systems are not speaking to each other properly. We design integrations and automation workflows that remove repetitive tasks, reduce the risk of error and free your team to focus on higher-value work.

That might mean automating lead flows from marketing to CRM, syncing financial data between platforms, or connecting internal systems into a single, reliable source of truth.

The goal is simple: less friction, fewer bottlenecks and more time spent on work that drives growth.

Can you audit our current tech stack before recommending integrations?

Yes. In fact, we recommend it.

Before connecting systems, we take a step back and assess your current tools, workflows and data flows. Where are the bottlenecks? Where is time being lost? Where is data duplicated or underused?

We look at performance, scalability, security and environmental efficiency. Then we identify opportunities to simplify, consolidate or improve before building anything new.

The result is not just a technical fix, but a clearer, leaner digital ecosystem designed to support growth.

How do you ensure data security and compliance?

Security is built in from the start, not added at the end.

We design integrations using secure authentication methods, encrypted data transfer and strict access controls. Every connection is scoped carefully, so systems only share what is necessary, nothing more.

We follow best practice standards for data protection and work in line with UK GDPR requirements. Where required, we also support documentation, data mapping and risk assessments to ensure compliance is clear and defensible.

Beyond the technical layer, we think strategically. Clear data structures, reduced duplication and streamlined workflows lower risk, improve accuracy and strengthen governance.

What industries do you work with?

We work with ambitious, purpose-driven businesses across a range of sectors, including climate technology, green technology, manufacturing, construction and sustainability conscious organisations. What unites them is the desire to scale with a digital platform that combines performance with environmental responsibility.

Because our approach is tailored and scalable, we adapt to the unique needs of each sector, whether that’s handling large volumes of e-commerce transactions, building trust in a user base, or helping sustainable brands showcase their impact. For us, it’s less about industry and more about working with businesses that want to grow while making a positive difference.