Severfield

A low-carbon website powering a shared path to Net Zero

Industry Sustainability

Project Overview

Branding
Website
Statamic CMS

Project Overview

Dalton Industrial Estate is home to more than 25 businesses in North Yorkshire, spanning sectors from steel and stone to pet nutrition. Backed by Innovate UK, the Dalton LIDP (Local Industrial Decarbonisation Plan) outlines a 15-year strategy to decarbonise the estate and reach Net Zero by 2040.

As the plan reached publication, Severfield PLC commissioned madeby.studio to design and build a website to house the report and showcase the initiative to policymakers, business leaders, and sustainability professionals alike. Our track record in low-carbon website development methodology was a key reason for the selection, ensuring the platform didn’t just communicate net zero ambitions, but embodied them.

Designed for shared action

During early workshops, it was clear the platform needed to serve a diverse audience; local businesses, council stakeholders, and national funders. We designed a site that makes a complex, multi-part report easy to navigate, summarise, and share.

Instead of uploading large PDFs, we transformed key content into fast-loading web pages, with caching used to minimise data transfer. Full reports were available as optional downloads (only where necessary) reducing digital weight and carbon impact without compromising depth.

This became the guiding principle throughout: minimise data transfer, digital waste, and energy demand to deliver a lightweight, accessible website.

Testimonial

What Severfield say about us

As part of my work, I really value their sustainability-focused hosting, low data usage and carbon neutrality of web designers. When the opportunity came up to finally use madeby.studio to develop a project website that was focused on decarbonisation, my choice was very clear. They not only understood our vision but elevated it with their technical expertise, creativity, and attention to detail. The end result was a sleek, responsive, and high-performing website that exceeded our expectations – and has all the sustainability credentials.

Michaela Lindridge

Head of ESG, Severfield

A website that reflects the strategy

This wasn’t just about publishing a document. It was about creating a delivery channel that carried the values of the project forward, through low-carbon website development, green website hosting infrastructure, and accessible design.

The result? A website with a carbon rating of B (cleaner than 77% of all web pages globally*) that meets WCAG 2.2 AA standards and scored a perfect 100%† in Google’s Lighthouse accessibility audit.

We’re grateful Severfield chose to partner with a team that shares their commitment to sustainability and accessibility, ensuring this important plan reaches as many people as possible, in the most responsible way.

*Tested on 27/05/2025. Calculation subject to change based on changes to the calculation algorithm and server architecture.

Built for performance and partnership

We chose Statamic CMS for its flexibility, security, and speed—ideal for long-term ownership without bloated overhead. Custom page blocks made it easy for Michaela and the Severfield team to manage layouts and make updates themselves.

The site structure focused on usability: a clean homepage with intro copy and partner logos, followed by three structured report pages (Exploitation, Cluster, and Dissemination) each with a summary and full download. The contact page was kept minimal but purposeful, spotlighting delivery partners and consultants involved in the research.

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