A low-carbon website built for growth: Increasing click-through rate by 65%

An evolving product, but an outdated experience

Clearworld had a strong product and a clear purpose, but this was not fully communicated through the website.

The visual identity felt dated.
The messaging did not clearly articulate the value of VisionIQ.
And the user journey lacked the structure needed to guide prospects towards meaningful engagement.

At the same time, the platform needed to reflect Clearworld’s environmental values. Performance and sustainability were not just considerations, they were central to the brand.

A modern platform built around clarity and conversion

We redesigned the website from the ground up, focusing on clarity, usability, and performance.

The new visual direction brings a more modern, confident feel, aligning the brand with the expectations of today’s decision-makers. Clean layouts, structured content, and purposeful interactions make the experience easier to navigate and more engaging to explore.

Alongside this, we reworked the messaging and tone of voice. The focus shifted from describing features to communicating outcomes. Clear, direct language now explains how Clearworld helps organisations measure, understand, and act on their environmental data.

As part of this repositioning, we developed a new brand line: “Progressing power, wirelessly.”

This was shaped around a simple idea. Clearworld enables energy insight and action without friction. No complexity. No heavy infrastructure. Just clear, connected data that helps organisations move forward.

Bringing VisionIQ to the forefront

A key part of the project was repositioning VisionIQ as a central part of the Clearworld offering.

Previously underrepresented, VisionIQ is now clearly defined within the site structure and messaging. We clarified its role, articulated its value, and ensured it sits at the heart of the user journey.

Alongside this, we rebranded VisionIQ and its wider product suite to create a more cohesive, scalable identity. Naming, structure, and visual consistency were refined to make the ecosystem easier to understand and navigate. Each product now feels connected, while still clearly communicating its individual purpose.

This gives prospects a stronger understanding of how the platform fits into their operations, and why it matters from both a commercial and environmental perspective.

Sustainability built into the website

Sustainability is central to Clearworld’s mission, so the website needed to reflect that in practice, not just messaging.

We applied low-carbon development principles throughout. Lean code, optimised assets, and efficient delivery all contribute to reduced energy usage and lower emissions per visit.

Every decision was made with performance and impact in mind. The result is a fast, lightweight website that supports both user experience and environmental responsibility.

It is not just a platform that talks about sustainability. It demonstrates it.

Connecting user journeys with real commercial insight

To support lead generation, we developed a bespoke qualification flow tailored to Clearworld’s audience.

Rather than relying on a generic contact form, the new flow captures key information about each organisation, including their goals, scale, and current challenges. This creates a more meaningful starting point for conversations.

We integrated this directly with HubSpot, ensuring every enquiry flows seamlessly into the CRM with enriched data. This gives the Clearworld team immediate visibility on lead quality, intent, and context.

For users, the experience feels guided and relevant.
For the business, it means better-qualified opportunities, faster follow-up, and a more efficient sales process.

Supporting growth beyond launch

Our work with Clearworld continues beyond launch. We now support their ongoing marketing, helping to build visibility, generate demand, and refine performance over time.

From content and campaigns to CRM optimisation and reporting, every activity is shaped by data and aligned with Clearworld’s commercial goals.

This ensures the website and HubSpot ecosystem work together as a true growth engine, not separate tools.

For a business focused on helping organisations act on environmental data, the platform now plays a central role in how that value is communicated, captured, and converted.