Veco Plus

Shaping a Modern SaaS Identity for a PropTech Pioneer

Industry Property Technology

Project Overview

Website
Digital Strategy
Brand Refinement
Digital Marketing
Statamic CMS

Project Overview

Veco Plus is a cloud-based CRM and property management platform for estate and lettings agents. Previously operating under the legacy brand Veco by Eurolink, they needed more than a new website, they needed a digital relaunch to match their evolving product and ambition.

With over 30 years of innovation in the PropTech space, Veco had already built trust across thousands of agency branches. But as they launched Veco Plus, they recognised the need for a modern direction on their website, brand and digital marketing.

Our challenge was to reposition Veco for the SaaS era. That meant evolving their identity, aligning messaging with the needs of decision-makers, and delivering a high-performing website to drive qualified leads, build long-term brand equity, and scale with future product growth.

A Digital Identity Built on 30 Years of Trust

Veco didn’t need to build credibility—they already had it. With over 30 years in the industry and 2,000+ agency branches on their books, they were a trusted name in PropTech. But legacy alone doesn’t win in a fast-moving SaaS market.

Our role was to distil decades of experience into a digital identity that felt modern, scalable and aligned with the expectations of today’s estate agency leaders. We reframed Veco Plus as more than just an upgraded platform. It’s a smarter, always-on system built for growth.

We designed a benefit-led website that puts every feature in context. From self-service tools to automation workflows, everything supports the user's journey. Messaging is focused on commercial value; saving time, staying compliant and improving operational efficiency.

The result? A digital presence that finally reflects the innovative product Veco has built, and the clients they’re built for.

Turning Website Traffic Into Sales-Ready Leads

We introduced an intuitive multi-step lead qualification form to help the Veco sales team focus on the opportunities that matter most. From the first interaction, the website gathers key details about business size, services offered and operational needs. This gives the team instant insight into whether a prospect is a good fit, what problems they’re trying to solve, and how best to engage.

The design prioritises ease of use, guiding visitors through a clear, low-friction journey that feels helpful, not intrusive. Behind the scenes, this pre-qualification flow saves hours of back-and-forth and reduces time wasted on low-value leads. It means faster responses, more relevant demos, and better conversion rates.

Designed to Convert Decision-Makers

Most buyers of property software aren’t the end-users. They’re directors, founders, and heads of operations within estate agencies. Our UX and messaging strategy focused on speaking their language: productivity, compliance, efficiency and scale.

We built modular page structures that enable the Veco team to spin up sector-specific and persona-led landing pages on demand, critical for demand generation campaigns and account-based marketing. Every element of the site was designed to work across devices, with clear calls to action and trust building statistics throughout.

Built for SaaS Scale and Speed

We migrated Veco to Statamic, giving their team a fast, modern CMS without the bloat of traditional platforms. Statamic allows full control over page creation, campaign rollout, and site updates, perfect for an agile marketing team.

Behind the scenes, caching, image compression and SEO best practices mean the site is as lean and fast as the platform it represents. Our 83-step website launch checklist ensured full technical quality assurance, and WCAG AA accessibility compliance means no user is left behind.

Testimonial

What Veco say about us

The level of creativity and innovation displayed by madeby.studio is truly commendable. They brought fresh ideas to the table, resulting in a website that not only meets but exceeds our expectations. The design is not only visually stunning but also intuitive, providing an exceptional user experience for our audience. The attention to detail and commitment to quality is evident in every element of the website.

Richard Murray

CEO, Veco

A Digital Growth Strategy That Learns and Improves

Our work with Veco doesn’t end at launch. As their retained digital marketing partner, we manage and optimise a full content and campaign strategy designed to build awareness, generate demand, and keep the brand front of mind.

We produce SEO driven blog content, targeted email campaigns and engaging social content across multiple channels, each informed by ongoing performance data. Our email strategy includes A/B testing to refine messaging, calls to action and timing, helping us boost open rates and drive qualified traffic to the site. Behind the scenes, we use behaviour analytics tools, including session replays and heatmaps, to understand how users interact with the site and where friction may be costing conversions.

This insight feeds directly back into design, content and campaign optimisation, ensuring that every move is driven by real behaviour, not guesswork.