Modernising urban cycle parking through brand and technology

Repositioning an established business for future growth

Cyclehoop Rentals had earned trust through years of delivering secure cycle parking for residents and local authorities.

The transition to Hooplr was an opportunity to modernise the business without losing that trust. The new brand needed to feel progressive, approachable and scalable while reflecting the company's growing ambitions.

Alongside the rebrand sat significant technical complexity. The platform needed to support self-serviced customer applications, account management and operational workflows while integrating seamlessly with NetSuite to reduce manual administration and improve operational efficiency.

The challenge wasn't simply building a new website. It was creating a connected digital experience that reflected the next chapter of the business.

One connected experience
from brand to booking

Rather than approaching each element as an individual project, we designed a connected digital ecosystem.

From the new brand identity through to the website, customer application and business systems, every interaction was designed to feel seamless, intuitive and consistent.

The result is a platform that simplifies the experience for residents while giving the Hooplr team the tools to manage growth with greater efficiency.

Making secure cycle
parking effortless

The customer application sits at the centre of the Hooplr experience.

Residents can register interest, apply for spaces and manage their accounts through a streamlined interface designed around simplicity.

Behind the scenes, intelligent workflows automate much of the administrative process, reducing friction for customers while significantly improving operational efficiency for the Hooplr team.

Connected systems
that work together

Exceptional customer experiences depend on connected operations.

We developed a bespoke integration with NetSuite, synchronising customer data, applications and operational workflows across the organisation.

Removing duplicate processes improves accuracy, reduces manual administration and gives the team complete confidence that every system is working from the same source of truth.

The result is a platform that's as efficient behind the scenes as it is intuitive for customers.

Fully bilingual by design

Accessibility extends beyond usability. It means meeting the expectations of people in the language they're most comfortable using.

We developed both the website and customer application with full Welsh language support, allowing every page, journey and interaction to be experienced in either English or Welsh. From browsing information and submitting applications to managing customer accounts, users can switch seamlessly between languages without compromising the experience.

For Hooplr, this supports deployments across Wales, helps meet public sector expectations, and ensures the platform is accessible to the communities it serves.

Evolving a trusted brand
for a changing market

The move from Cyclehoop Rentals to Hooplr represented far more than a new name.

We developed a modern visual identity that reflects the company's ambition while retaining the credibility and trust it had already established. The new brand feels approachable for residents, credible for local authorities and distinctive within an increasingly competitive market.

Every touchpoint, from the website to the application, reinforces a consistent identity designed to support long-term recognition and growth.

Ready to support the next stage of expansion

The new digital platform was designed with Hooplr's long-term ambitions in mind.

As more cycle hangars are introduced across towns and cities, the website, customer application and operational systems are already equipped to scale without increasing complexity.

It's a flexible digital foundation that allows the business to focus on delivering better urban infrastructure rather than managing disconnected systems.

A digital experience that supports a more sustainable future

Hooplr exists to encourage more sustainable ways of travelling, and the digital platform reflects the same thinking.

Built using lean development practices and high-performance technologies, the website delivers fast loading times, efficient user journeys and a lower digital carbon footprint.

It's a platform designed to minimise environmental impact while maximising performance for every visitor.

With Hooplr hangars now installed across Leeds, it's particularly rewarding to see a platform we helped create becoming part of the city we call home. It's a reminder that great digital work can have a lasting impact beyond the screen.